We always encounter such a situation every time we blog in the traffic industry.The content of the other party’s blog has not been updated for a long time, and our blog keeps the content of the website updated almost every day.

Why is the growth of blog content important?

We have all heard of "content is king", but what does this mean? Well, your website can attract others to stop and stay through various interactive methods, but if it does not provide potential customers with the information they are looking for, they will never become real customers.They will take a look, say, "Wow, it looks great", and then continue to look elsewhere to find what they need.

The main job of your website should be to provide answers, and you can do this through useful pages, blog posts, diagrams, tables, guides, specification sheets, videos, demos...

For this, you may need to pay attention to the following:

1.Strategic policy

If you think seriously about the construction of your blog content, we believe that you should think about what kind of content your customers need to read.

Your website should not just show your service level.

It also needs content, which can answer questions when visitors are looking for information for the first time to help them solve problems, can help them with solutions available to them, and can ensure that your service is indeed what you say outstanding.

2, search engine

Content is the food of search engines.Amazing images and short videos will have an impact, but search engines, etc.need to understand the content of your website.Their job is to provide users with answers to the most relevant questions, whether they are educational.

Therefore, a written description covering all angles will help them understand your work and give your website a reasonable expected ranking after the website provides appropriate answers.

3, never ending

The problem is that once your website starts to provide a lot of advice for you, you will get a higher conversion rate, you will become more and more busy, and you don’t have enough time to continue producing content.

There is no obvious change in the short term, because your old content’s residual heat allows every user to absorb a certain amount of value.However, over time, customers will leave for whatever reason, and you suddenly realize that your sales channels are empty.

By then, you will start to generate more content, but it will take some time for that content to rise in search engine rankings and bring in new queries, and it will take time to convert these queries into sales.

It's like going on a diet, reaching a target weight, and then returning to the original eating habits.You eventually have to start over, which is much more difficult than keeping the current body important.

4.Appropriate method

I am ashamed to say that every content creator encounters such a dilemma.The needs of the ever-growing customer base take up all our time and energy, and inevitably, we will overdraw more energy.

However, we are keenly aware of the lack of new content on our website and social media channels, so we are very happy to accept additional content that will improve the content of our entire site.

Therefore, we are constantly looking for suitable content creators and inviting them to contribute to us.

5.Content plan

The other thing that really helps is to develop a content plan.I'm not talking about anything complicated, but just a simple spreadsheet with thematic ideas, deadlines and responsibilities.

Share the work with some colleagues, without the need for one person to complete all the work, and one person is responsible.

It is good to post some different opinions and opinions on the blog.

In the end, as long as you start and persevere, the way you create content doesn’t matter.If you use it for a long time, you will see the results.

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